Working on innovation


What matters is to improve the innovation competence of (groups of) companies. The approach of innovation has to focus on new or to be renovating offer-strategies but also on the renewal of the company that goes along with it. Roughly five basic offer-strategies seem to appear:
•	the traditional one, based on the duty to deliver the best effort, delivered by separated parties,
•	the improved traditional one, based on a joined duty to deliver the best effort to parties delivering design and construction,
•	the duty of result of some separated of chain-links,
•	the joined duty of result through partnership
•	ready made solutions, with many choices, delivered by networks .
Market approach and model of organization have to be in balance for every offer-strategy. In the organization model, the coherence between organization shape, structure and systems is important.

Organization model→ Market approach↓	Organization shape	Process structure	(Building) systems
Traditional	Separated functions, coordination by client	Serial, each its own system	Fragmentized
Renewed traditional	Construction team, Separated responsibilities	Serial, each its own system but more tuned	Fragmentized but more tuned
Duty of result	Construction team, one party responsible	Parallel, each its own system	Fragmentized but more tuned
Joined duty of result	Projectpartnering	Parallel, each its own system but harmonized	Partial systems but more tuned
Ready made solutions	Alliances or networks	Standard process with a great deal of ICT	Standard system with a great deal of ICT